Embrace the Spirit of Giving: Why Shopping Small Matters This Holiday Season

in Vibrant Living Blog

As the holiday season rapidly approaches, all the familiar sights and sounds of holiday festivities fill the air. It is indeed a time of giving, sharing, and spreading joy (and some stress if I'm being honest!)  While the convenience of big-box retailers and online shopping giants may be tempting, I'd like to remind folks of the tremendous value in supporting small businesses instead. Shopping small is more than just a trend; it's an opportunity to foster a thriving, diverse community, make a real impact, and share in the true spirit of the season.

According to Forbes Advisor, "small businesses are the backbone of the American economy. According to recent data, not only are the majority of jobs in the U.S. created by small businesses, but they are also a major source of innovation, economic growth, and national prosperity."

Unique and Thoughtful Gifts

We cannot compete with the deals Amazon offers but a lot of small businesses offer a curated selection of products that often can't be found in larger retail chains. When you shop small, you're more likely to discover one-of-a-kind, handcrafted, or personalized gifts that show thought and care went into your choice. Whether it's a beautifully hand-painted piece of art, a specially made bar of soap, or a custom-made piece of jewelry, these unique gifts convey a deeper sense of appreciation and connection.

Personalized Service

One of the delightful aspects of shopping small is the personalized service you will receive. Small business owners take pride in getting to know their customers and offer a tailored shopping experience. They remember your preferences, offer expert advice, and often go above and beyond to make your visit special. It's this personal touch that makes shopping small a heartwarming experience, even when it's just online.

Environmental Impact

This is a big one for Mood Indigo. Supporting small businesses can also have a positive impact on the environment. Local shops and artisans tend to produce goods on a smaller scale, often using sustainable materials and practices. By purchasing from them, you can reduce your carbon footprint and support eco-conscious choices. And of course, shopping small businesses online saves on gas and your time!

Build Lasting Relationships

When you shop at small, you're not just making a purchase; you're building relationships. These interactions lead to a sense of belonging and connection that goes beyond the transaction. Small business owners appreciate their loyal customers and often offer exclusive deals and perks as a way to say thank you.


Small businesses are the heartbeat of our communities. They provide jobs, support local causes, and shape the character of our neighborhoods. When you choose to shop small, you invest in the growth and sustainability of your community. The money you spend at a local boutique or eatery goes back into the local economy, creating a positive ripple effect that benefits us all. And at Mood Indigo, we give back with portion of our profits to our vibrant, local community center, Adah Jenkins Center

I may be preaching to the choir, but this holiday season, I hope you'll choose to embrace the spirit of giving in its truest form by shopping small and supporting small businesses like Mood Indigo.

Remember, the value of shopping small extends far beyond the products themselves. It's a celebration of the human spirit, the bonds we form, and the opportunity to make a meaningful difference in the lives of those around us. So, let's join in supporting our local entrepreneurs, and spread the warmth of the season through our collective efforts.

Thanks for all your support through the years!

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